As Swingly has grown, it's become even more incredible than we ever imagined! It's a constant reminder of how crucial pretend play is for children—it helps them develop independence, creative problem-solving skills, and, most importantly, the ability to think critically.

And guess what? We're here to help you create the perfect play space for them!

Meet Our Founder

Hi there, I'm Melissa! At Swingly, we're here to help you create a world of play with ease, where your kids can imagine and learn. We're thrilled to have you as part of our Swingly community, and we can't wait to see your little shop owners on their grand opening day!

How We Started

Our journey began in early 2020 when we - like so many parents at that time - were confronted with the familiar challenge of keeping our kids engaged and entertained amidst the bustle of everyday life.

My children adored imaginative play, especially when it involved playing shop - but those bulky playhouses and tents always left me feeling flustered. Plus, they were so time consuming to set up!

I was feeling guilty that they were spending time on screens whenever I needed to get some work done. That's when I made a game-changing choice: I decided to reinvent playtime by introducing toys that are a breeze to set up, sparking creativity and fun for the kids.

And what we created goes beyond the fun - our Swingly Storefronts also serve as an educational tool designed to teach kids about entrepreneurship through immersive play shop themes. Kids learn valuable skills like teamwork, problem-solving, and financial literacy.

In the Details

The magic is in the details. Our Storefronts come alive through our collaboration with talented illustrators like Isabel Serna from Black Lamb Studio. Each detail is meticulously hand-drawn, crafting designs that are both visually appealing and full of playful charm.